From Our Kitchen to Your Bowl
At Wildflower Granola, we believe healthy food should taste just as amazing as it makes you feel!
Our Story
began in 2010 when founder Sharon moved from Cape Cod to sunny south FL. Before the move she had shared a bakery with some friends and had the hopes of opening one in her new home in Florida.
To get started she decided to test the market by renting space in a shared commercial kitchen in
West Palm Beach and selling her goods at the local weekend Greenmarket. While customers loved the pies, cakes, breads and muffins, Sharon discovered her granola particularly stood out. People came back every week excited to try a new flavor of delicious, and yet still healthy granola!
By the end of that first season of the market, she decided she had found her niche and Wildflower Granola was born.
What Started Small
quickly grew as she tested new flavors and recipes. Sharon’s three young boys were a big inspiration in the growing business. At the dinner table or in the carline on the way to school they would discuss new flavor ideas. Having her boys involved made growing the business so much more rewarding, a true small family business.
Over the years Wildflower Granola has grown from that weekend Greenmarket stand to a beloved well-known brand in south Florida. Each batch is still handmade with love, using simple, natural ingredients and the same dedication that Sharon has always put into feeding her family and friends.
Sharon’s passion for quality and healthy living
has grown Wildflower Granola to be featured in stores across Florida and is now shipped to homes around the entire country. We’re proud to share this journey with you and offer granola that nourishes your body and delights your taste buds. Whether you’re enjoying it for breakfast, a snack, or dessert, you can trust that every bite is packed with the love and care that started it all.
A Flavorful Journey......
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Oct 2010
We started out as a weekend stand at The West Palm Beach Greenmarket selling granola and pastries. Seth was 10, Eben was 7 and little Joey was 4!
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2012
We decided to shift from pastries to just baking granola- changed our name to Wildflower Granola and began working with local retail locations, in addition to the Greenmarket. The first store we partnered with was Bedner's Farm Market, and is still one of our favorites!
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2015
We took a big leap and got into Lucky's Market and Earth Fare, both are big grocery chains. From 2015-2018 we grew to 56 locations all over FL! As a family we spent countless hours doing demos all over the state!
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2018
We became a military family when Seth graduated high school and became a Marine. We also took another big step and started working with Sprouts Farmer's Markets.
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2020
Lucky’s Market and Earth Fare closed all Florida locations in early 2020. The Greenmarket faced a similar fate due to COVID. We came really close to closing the business, but with our online customers and our local retail locations we survived! Fortunately, adapting is something we are really good at!
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2023
July 3rd, 2023 our lives forever changed as a family when Seth broke his neck and became a quadriplegic. This has been the biggest adaption of our lives as a family, but we are strong, and we are happy to be able to continue working together to bring you the granola we all love.